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V-Day

Celebrity Endorsement, Sponsorship, Product Launch
TCApr, Public Relations Washington DC, Marketing Washington DC, VDAY, Star Jones, Sherrie Shepherd
Phytospecific, TCApr, Public Relations Washington DC, Marketing Washington DC, VDAY, Star Jones, Sherrie Shepherd
Vag-Monologues-Ivy-Pendleton-Washington-DC-Pubic-Relations
TCApr, Public Relations Washington DC, Marketing Washington DC, VDAY, Star Jones, Sherrie Shepherd
TCApr, Public Relations Washington DC, Marketing Washington DC, VDAY, Star Jones, Sherrie Shepherd

Project Info

Client Eve Ensler and VDAY
Skills Public Relations, Publicity, Marketing, Events Planning

Project Description

Background:

The V Monologues, created by Eve Ensler and produced by YYP, was publicized by CBD who engaged in dynamic publicity, media placement, viral marketing, logistics support and talent services resulting in “sold-out” performances.

Objective: To publicize a star-studded nonprofit theatrical production without a budget for advertisement within one month

Program Elements:

Publicity: Development of promotional and pitch strategy, press releases, media advisories. Engaged a rigorous public relations campaign to interest local and national media.

Media Buying / Advertisement Placement: 

Event Production: Managed logistics, credentials, entertainment and branded venue.

Marketing: Sponsorship activation, distributed sponsor materials, delivered branded items for gifting

Results:

  1. Garnered 115 online and print placements
  2. Procured national exposure to more than 1 million listeners on a nationally syndicated radio show during prime time
  3. Boasted a sold-out performances