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PR Resources

BOOKS AND PUBLICATIONS

Book 03

Public Relations, Publicity and Marketing Strategy: a how-to survival guide for the novice

This series is intended for small business owners, independent publicists, nonprofit organizations, special events managers and individuals seeking ongoing media coverage for newsworthy topics. Mastering the art of pitching news stories takes skill. This survival guide provides information and advice for a novice publicist or seasoned public relations practitioner. Topics include: public relations, publicity, marketing, social media, sponsorship, branding, pitching stories to news media and moral and ethical behavior in public relations.

Buy this Book on Amazon: $22.99

Product Details

  • Series: Good Girl’s Guide (Book 1)
  • Paperback: 152 pages
  • Publisher: The Communications Agency (2012)
  • Language: English
  • ISBN-10: 0986016705
  • ISBN-13: 978-0986016707

eBooks

Book 01

Public Relations & Publicity Strategy

Self Promote your business, product or brand. Includes templates for writing press releases, media alerts, talking points, backgrounders and other key documents to use when talking to news media and others. Take charge of product and service promotion by using this step by step guide to publicity, public relations, advertising and marketing. Includes templates for writing press releases, media alerts, talking points, backgrounders and other key documents to use when talking to news media and others. Delivers best practices on how to get media attention for your products or services. Part of the Good Girl’s Guide to Public Relations, Publicity and Marketing series.

Buy this eBook on Amazon: $8.99 (This is an eBook)

Product Details

  • File Size: 413 KB
  • Print Length: 90 pages
  • Publisher: The Communications Agency (July 23, 2013)
  • Publication Date: July 23, 2013
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00E4VCNU6

Book 02

marketing tips & Sales Strategy

Marketing and Publicity strategy for the novice that are easy to understand and implement. Complete with a sample, realistic marketing plan and media templates. A Do It Yourself step by STEP Guide in making your brand sell and your consumers happy. Whether you own an nonprofit organization, consumer product, small business, mom and pop shop or a “side hustle” these tips are for you.

Buy this Book on Amazon: $8.99 (This is an eBook)

Product Details

  • File Size: 2150 KB
  • Print Length: 70 pages
  • Publisher: The Communications Agency (July 23, 2013)
  • Publication Date: July 23, 2013
  • Sold by: Amazon Digital Services LLC
  • Language: English
  • ASIN: B00E4V36E8